Rob Grant .net - Press Room

Rob Grant.net

Press Room
Rob Grant Interviews and Web Broadcasts

Cover Story
April 2008

The Domain Giant You Didn't Know: Rob Grant's Roundabout Route to Real Estate Riches (Online and Off!)

There are certain names that everyone in this industry knows, names that newcomers normally encounter within hours of entering the domain business. Names like Rick Schwartz, Kevin Ham, Frank Schilling, the Castello Brothers and others from a small band of pioneers who have reached the top of a mountain that thousands of others continue to climb. Most in that group became wealthy because they were visionaries who foresaw how valuable domain names would become long before they appeared on anyone else’s radar.

Rob Grant may not be as widely known as some of his pioneering peers, but few in the industry can match the foresight, financial commitment and unwavering faith in the future of domains that Grant has shown over the past 12 years. During that time the personable real estate broker from upstate New York assembled the world's best collection of real estate related domain names (as well as some gems in other categories).
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October 2009
Advice From the Most Successful Domain Owners of All Time –

This is part five of a series of five with one piece of advice from some of the most successful domain investors, domain developers, domain monetizers, and others involved in the domain industry. I asked them for one piece of advice they would give to a part-time domain investor looking to build his business. I believe there are quite a few people who are part time domain investors, and I also believe just about anyone involved in the industry can apply some of this advice to their own business models.

I really appreciate all of the contributions from the industry leaders who contributed, and I hope the advice contained within is helpful to you now – or will be helpful to the growth of your business in the future.

Rob Grant, WebMediaProperties.com & RealEstateDirectory.com:

All it takes is one good domain.

The rest will follow.

Today, our domain space has become increasingly cluttered with domain litter…useless extensions and obscure country codes that blow around in the wind like trash in a vacant lot… followed by domain investors running wildly around chasing all this garbage.

click here for Elliots Blog with Rob Grant Interview

click here for Elliots Blog

Madison Avenue and Domain Legend Rob Grant Live 2/18/09
Join us for a Webinar on February 18, 2009 featuring Rob Grant .
About Rob Grant

Rob Grant walked away from a dream job on Madison Avenue so he could move to New York’s Adirondack Mountains, even though there was no job waiting for him there. “We happened to get lucky because we hit that market just as the Adirondacks were starting to be rediscovered,” Grant said. “People were starting to come up from New York, New Jersey and Boston and I found I was able to sell the residential properties for two and three times what I paid for them.” That kind of ushered in my real estate era. As the economy started growing again, Grant’s business boomed. At this same time, in 1995-96, Grant became aware of the Internet and domains. “That was a remarkable awakening for me because I had the Madison Avenue marketing background and I had the real estate background and suddenly these two powerful thing merged. I looked at a domain and thought My God, not only is this a brand as the Internet develops, but it also has all of the properties of real estate,” Grant said.
Title: Gratitude Presents Domain and Advertising Icon Rob Grant
Date: Wednesday, February 18, 2009
Time: 8:00 PM - 9:00 PM EST

January 2007

Get a Great Domain Name. Looking for a memorable Web site address?
Don't think for a moment that all the good ones are gone.
BY MICHAEL RUSSER
Lease it.
You don’t have to buy a domain name to benefit from its use. Domain leasing is based on the principle that many people simply type in the domain name for the type of product or service they’re interested in. Then, they’re redirected to your site, giving you extra traffic.

For example, if you specialize in Hollywood real estate, you may find that hollywoodrealestate.com is available for lease (which it actually was until someone leased it). If you leased it, whenever prospects type in www.hollywoodrealestate.com, they would be sent to your site.
You typically pay a fixed monthly fee based on the anticipated traffic. Think of this as a sophisticated form of pay-per-click, except that you pay a flat fee rather than a per-click cost. One domain leasing site that specializes in real estate domains, LeaseThis.com, also offers to wrap an appropriately designed branded version of the leased domain name location around your site. To see an example, go to www.hollywoodrealestate.com at the top you’ll see the branded domain name being leased, underneath is the site of the company that leased it.

Leasing is smart for several reasons. Since you don’t own the name, this approach creates a clear separation between your brand and that of the domain name. So when you’re ready to terminate your lease, it doesn’t affect the branding of your own site. (Tip: Never brand your site using a leased domain name, but always with one you own.) Also, you can use it as a listing tool; Imagine going on a listing appointment for a property in Hollywood and having the prospective seller type in “www.hollywoodrealestate.com” and see your site come up this way. Their perception is likely that you “own” that space.

click here for article with Rob Grant

click here for link to article at Realtor Magazine

Monte talks to Rob Grant and Rob Barbour 12/21/2005 -
Monte Cahn Monte talks to Rob Grant and Rob Barbour. Rob Grant spent many years on Madison Ave. with Grey Advertising working on major accounts like Proctor and Gamble, Northwest Airlines, Playtex, etc. He moved to Lake Placid in the early 80s and started a number of businesses including a real estate brokerage firm and rustic furniture company! He created www.RealEstateDirectory.com which controls one of the largest online real-estate networks in the world. Rob Barbour, 39, is President and CEO of Digit Software, Inc, which provides software development services worldwide, cell phone services in Africa, and maintains a domain portfolio of 4000 names. Digit Software is also the parent company of Pokerliving.net, which teaches people how to make a living playing poker
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January 2008
Rob Grant, the President of RealEstateDirectory.com, a company that owns a massive portfolio of highly targeted real estate domains - "I wanted to help create a new revenue channel," Grant said. "I did not want to remain dependent on Google and Yahoo (the main providers of PPC revenue) and this looked like a very smart alternative. For a vertical portfolio like mine is is especially good because it is possible to forge a direct advertiser relationship for thousands of domains at once."
click here for entire story

October 19, 2006 09:00 AM Eastern Time
LeaseThis.com Ushers in a New Era of Internet Advertising
New Platform Brings the World’s Premier Internet Real Estate to the Masses

LOS ANGELES--(BUSINESS WIRE)--LeaseThis, LLC announced today the introduction of LeaseThis.com, a radically-new, cutting-edge Internet advertising platform that seeks to revolutionize the business of online advertising. Research has shown that while the number of global Internet users is growing exponentially, the availability of premium, targeted domain names is rapidly decreasing. The result is an increasingly difficult task for businesses to establish an online presence, or even reach out and attract new customers, through a meaningful domain name.

LeaseThis.com’s proprietary, patent-pending technology is designed to address this issue by better aligning the interests of online advertisers with those that control the Internet’s premium real estate. “We are the first company to offer domain leasing on a scalable, global platform, thereby releasing the incredible value of premium domain names to businesses and individuals around the world,” said Jonathan Boswell, CEO and Co-Founder of LeaseThis.com.

The value of a premium domain name is easily illustrated in the “real” (as opposed to “virtual”) world of real estate. According to the 2005 NATIONAL ASSOCIATION OF REALTORS® Profile of Home Buyers and Sellers, 82 percent of first-time homebuyers and 78 percent of repeat homebuyers used the Internet to search for homes, and 24 percent of buyers actually first found their home on the Internet. For many Internet users, that search starts with real estate domains. For example, a prospective buyer looking for a home in Atlanta often types “AtlantaRealEstate.com” (www.AtlantaRealEstate.com) or “AtlantaHomes.com” (www.AtlantaHomes.com) into their web browser. With a median home price in Atlanta of $265,000, it is easy to see the intrinsic value of this type of highly-targeted traffic.

Furthermore, a recent study conducted by WebSideStory, Inc. (www.WebSideStory.com) shows that this type of “direct navigation” has a conversion rate more than 80% higher than that of traditional PPC (Pay-Per-Click) advertising on Yahoo! and Google.

Ammar Kubba, COO and Co-Founder of LeaseThis.com, acknowledges that the early response has been tremendous. “Businesses desperately want access to this premium traffic, yet the current PPC model often fails to capitalize on the true power and value of premium domain names, to the detriment of both advertisers and domain owners alike. With LeaseThis.com, we now have the ability to deliver this highest-quality traffic directly to the businesses that need it most, in the most efficient and compelling manner possible. We see it as the next logical step in the evolution of search marketing.”

To develop its comprehensive and unrivaled inventory of premium domains, LeaseThis.com has been working closely with prominent domain owners such as Rob Grant, CEO of the RealEstateDirectory.com, which controls one of the world’s largest and most sought-after portfolios of Real Estate domain names. According to Grant, the advantages to controlling a valuable domain on an exclusive lease basis are significant. “By leasing a strategic industry domain, companies can now effectively leap frog over their competition. Instead of merely being listed with dozens of other advertisers on a traditional PPC template, one company alone will have the exclusive use of these extremely valuable domain properties.”

The initial release of the LeaseThis.com platform is currently available exclusively to select beta partners, in preparation for a full-scale global launch in early 2007 .

Cover Story
January 2009
The State of the Industry January 2009: 15 Leading Experts ... Predict What Will Happen in 2009
To make sense of what happened in 2008 and where we are headed in 2009 we called on 15 of the most successful people in the domain industry for our 5th annual State of the Industry report. Our panel of experts includes key company founders, CEOs, developers, investors and attorneys. The all-star roster includes (alphabetically by last name): Monte Cahn, the Castello Brothers (Michael and David), Phil Corwin, Michael Gilmour, Ari Goldberger, Rob Grant, Dr. Kevin Ham, Dr. Chris Hartnett, Michael Mann, Andrew Miller, Howard Neu, Rick Schwartz, Tim Schumacher and Divyank Turakhia. With so many top minds gathered in one place this is a report you can't afford to miss!

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Domain name gifts: Dot-com boon for charities
By Jenn Abelson
Published: Thursday, March 30, 2006

BOSTON — When Tom Bird started receiving six-figure offers for his domain name, farm.com, the Massachusetts- based entrepreneur this month made an unlikely move: he donated the Internet address to the Boston Foundation.

In less than a week, the nonprofit group sold farm.com for $200,000. The buyer? The online pet supplies business Pets United, which already owned dog.com, fish.com, and horse.com.

"We've never dealt with anything like this before," said Ruben Orduna, vice president for development at the foundation. "We were scratching our heads trying to figure out if this was O.K. But it was surprisingly easy and a great gift."
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Rob Grant Interview – Real Estate & Geo Domains – Wednesday, August 6th, 2008

My good friend Rob Grant was recently interviewed on WebmasterRadio.FM on 23 July. Rob is the Geo Realestate King of the industry. He has some great information to offer on how he built his empire and the future of realestate geo domains.
I advise readers to take notes and listen to this informative podcast. Realestate Geo Domains will become some of the most valuable domains as the industry matures. Really, most large realestate companies still do not understand how powerful these brands are at this time. It is amazing that in 2008, the biggest industry taking the internet by storm, still does not completely understand the value of these geo domains.
As I have stated many times, the industry is maturing and pioneers like Rob are doing a fantastic job getting the word out to the masses. If you would like to chat with Rob, you can reach him on GeoDomainer.com.
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Rob Grant Interview - Real Estate & Geo Domains
DIGG

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Domain Masters: Online Radio Talk Show
Domain Masters is a free online radio talk show dedicated to teaching listeners how to register domain names, build websites, monetize website traffic and protect your online brand. The radio show airs each Wednesdays at 7:00pm EST. click here for link
Monte talks to Rob Grant and Rob Barbour 12/21/2005 - Monte Cahn Monte talks to Rob Grant and Rob Barbour. Rob Grant spent many years on Madison Ave. with Grey Advertising working on major accounts like Proctor and Gamble, Northwest Airlines, Playtex, etc. He moved to Lake Placid in the early 80s and started a number of businesses including a real estate brokerage firm and rustic furniture company! He created www.RealEstateDirectory.com which controls one of the largest online real-estate networks in the world. Rob Barbour, 39, is President and CEO of Digit Software, Inc, which provides software development services worldwide, cell phone services in Africa, and maintains a domain portfolio of 4000 names. Digit Software is also the parent company of Pokerliving.net, which teaches people how to make a living playing poker.

T.R.A.F.F.I.C. New York Award Nominees Written by Domainer's Magazine Staff Thursday, 27 August 2009 08:38 click here